Cristiano Ronaldo appears to have embraced his new modelling career with the striking series of steamy hot poses showing off his six-pack as the face of the new campaign for Emporio Armani Underwear and jeans. The black-and-white images for the Spring/Summer 2010 campaign were shot on location in Madrid by Mert Alas and Marcus Piggott.

Armani said “Cristiano is a great-looking young man with the perfect physique of an athlete,” he also added that “Cristiano is the essence of youth – spontaneous, exciting and a real maverick. It is for his energy that I have chosen him to become the new face of Armani Jeans and Emporio Armani Underwear – for his youthful, exciting, and, yes, sexy attitude.”

Cristiano says: “Giorgio Armani is a legend in the fashion world and I have long been a fan of his work. I am very pleased with the pictures we have done together – they are certainly striking and are full of attitude and a spirit I can relate to.”

Stay calm to see more of Ronaldo and his six-pack when the ads hit magazines and billboards this February.

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