Beyonce first fragrance “Beyonce Heat” definitely hit not only her audience but also the customers with an estimated $60,000 sales at the flagship in one day.

Terry Lundgren, president, chairman and chief executive officer of Macy’s Inc., said the scent has the potential to be Macy’s number-one fragrance for the year, and was already number one without advertising.“You can tell the potential of a celebrity fragrance brand in its first few days in store,” Lundgren said. “This is off-the-chart.”


“I am so happy to be living in this moment,” an exuberant Knowles, clad in a short, fitted red Marc Bouwer dress and Lorraine Schwartz rubies and diamonds. She added “I think about the icons that I respect and they all have their own fragrance so I thought it was time for me to have my own.” “Every little detail is very personal, so I’m extremely proud.”


The name “Heat,” was chosen for it’s classic quality, afterall warmth is always in fashion with an underlying air of sensuality. “I wanted something that would last forever and never go out of style,” said Knowles. “It also sounds very sexy. When a man asks ‘What are you wearing?’ Knowles replies in a sexy voice ‘Heat.'”

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